See how much you sell, how much is redeemed and how much is still outstanding, all in one dashboard.
Go to GiftRocket > Reports & Analytics and choose a Date Range: last 7, 30 or 90 days, or the last 12 months.
The Four Totals
- Gross Gift Card Sales – the value of all cards issued in the period: purchases, multiple recipients, bulk codes, store credit, top-ups and API cards.
- Total Redeemed Value – the amount spent with gift cards at checkout, on the POS terminal and through the API.
- Active Financial Liability – the unspent balance on all active cards that have not expired. This is what you still owe your customers.
- Recognized Breakage – the balance left on expired cards.
Note: Liability and breakage always show your current all-time totals. The date range only changes sales, redemptions and the chart.
The Chart
Gift Card Sales vs. Redemption Velocity shows daily sales and redemptions for the selected period, so you can spot busy seasons.
